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Weezer logo (view source)

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:''For the =W= logo, see [[Flying =W=]].''
:''For the =W= logo, see [[Flying =W=]].''
[[Image:Weezer font iteration 1.png|thumb|right|370px|The classic Weezer logo, as it appears on ''[[Weezer (The Blue Album)]]'']]
'''Weezer's official logo''' is a highly-recognizable and consistent aspect of {{PN|Weezer}} ethos, having appeared on albums, merchandise, and marketing since [[1994]].
==History==
<div style="width:35%; float:right;"><gallery mode=packed caption="Original logo examples" heights="90em">
Image:Super-Chrono-19920727-b.jpg|Poster for [[Historic event: 07/27/1992|July 27, 1992]] show
Image:Super-Chrono-19921202-b.jpg|Poster for [[Historic event: 12/02/1992|December 2, 1992]] show
Image:Super-Chrono-19930303-a.jpg|Posters for [[Historic event: 03/03/1993|March 3, 1993]] show
Image:Super-Chrono-19930529-a.jpg|Poster for cancelled [[Historic event: 05/29/1993|May 29, 1993]] show
Image:WP-KarlQ&A-attachment-48.jpg|Personal tape of [[Karl Koch|Karl's]], circa [[1992]]
Image:OG merch Omnibus scan.png|[[1992]]/[[1993]] band merch
</gallery></div>
===Original logo design===
The first iteration of a [[Weezer]] logo came not long after the band's February [[1992]] formation. Designed by [[Karl Koch]], the original logo is reminiscent of its modern appearance—rendered in all lowercase and without much visual flair—although it has a number of hallmarks which make it distinct. In contrast to the sans-serif and fairly simple modern logo, the original [[Weezer]] logo utilizes a condensed, serif font with particularly accentuated ''e'''s. Occasionally, a cross goes through the middle of the ''z''. This logo is usually accompanied by one or two small stars to its side; the canonical placement is directly next to the ''r'', although it was often moved or excluded to fit the needs of the format it was being placed on (this is very common in early appearances). There appears not to have been a stencil or other method of consistently recreating this logo, as all instances of it are hand-drawn by Koch.


The '''Weezer logo''' first appeared on the cover of ''[[The Blue Album]]'', and has appeared on the majority of recordings released by [[Weezer]] since, as well as band merchandise.
While the band's name is rendered many different ways on early posters and other media, this original logo was, as Koch puts it: "''the'' logo in 92-93".{{Citation needed}} It appears consistently on concert posters designed by Koch, as well as on {{PN|Weezer}} pre-[[1994]] merchandise items. It now serves as an immediately-recognizable trademark of the short period prior to the band's fame.


==Overview==
[[Image:Development of the Blue Album (cropped).jpg|thumb|left|170px|Stages of ''{{PN|Weezer (The Blue Album)}}'' artwork's evolution]]
The standard presentation of the band's name is in all lowercase characters of a custom font. [[Century Gothic]] is commonly used as a substitute for the official font, as the official logo font is not widely available. [[Karl Koch]] has gone on record claiming that the font used is a modified Futura Medium, although the font currently in use is a modified [https://www.myfonts.com/fonts/paratype/futura-book/futura-light/ Futura PT Light.]
===Modern logo===
The modern [[Weezer]] logo was designed for usage on the band's [[1994]] debut album ''[[Weezer (The Blue Album)]]'', again by Koch. He has gone on record that the logo's font is a modified ''Futura Medium'', although the logo is considerably closer in appearance to ''Futura PT Light''. The most noticeable modification made by Koch is the clipped tails of the ''e'''s, which can easily be used to differentiate between proper and improper instances of the logo. On the rationale behind his modifications to the font, Koch has said: "i didnt want the logo to just be Futura Medium with nothing unique about it, and i thought it looked better the way i modified it".{{Citation needed}}


==Other official fonts==
The logo is distinctly simple. This is in-line with the intentions of Koch and [[Rivers Cuomo]] behind the whole of ''{{PN|Weezer (The Blue Album)}}'' artwork, meant to be as simplistic and "innocent" as possible.<ref>[[Rivers Cuomo]]. (September 27, 2020). "Blue Album Artwork". ''[[Riverpedia]]''. Archived from the original on Weezerpedia at [[Riverpedia archive - 09/27/2020]].</ref> With the album's success, the logo stuck, and the band began using the logo on marketing and other media. The retail singles for "[[Undone - The Sweater Song]]" and "[[Buddy Holly]]" both use the font, as well as the "Bokkus" line of T-shirts sold at Weezer's [[Blue Album Tour|first tour shows]] (though, the incorrect font is used on these shirts).
There are only very few instances in which the band's name has been officially presented in a font other than their official custom font. Most of these instances were during the ''[[Pinkerton]]'' era, when the original logo was supplanted by hand-written text such as on the cover of "[[The Good Life]]" single.  However, the all-lowercase rule remained in effect. Later, someone at [[Geffen]] made a mistake when creating the cover for ''[[The Green Album]]'', and used Sans Serif Book FLF instead of the normal Weezer font. Koch has gone on record as saying that this upset him greatly.{{Citation needed}}


==Album cover deviations==
The same logo, sometimes with minor variations, has been used consistently through to the modern day. It appears on nearly every released [[Weezer]] album (with some exclusions, including ''[[Hurley]]'' and ''[[OK Human]]'', along with others mentioned later in this page) and is a mainstay on marketing material and merchandise. The modern logo is a consistent and recognizable symbol of the band, alongside the similarly notable [[Flying =W=]], and sees usage in almost every reference to Weezer today.  
The cover art for ''[[Hurley]]'' contains no text, but a sticker placed on the CD case features the regular wordmark logo. The cover of ''[[Death to False Metal]]'' is also lacking Weezer's logo in any form, with the only text being the album's title. The cover art of ''[[OK Human]]'' features no text at all, and the back cover of the LP contains only its tracklist. ''[[Van Weezer]]'''s cover art has the Weezer logo text printed in "Heavy Metal Rocking", a free font.


==Gallery==
<div style="width:10%; float:right;"><gallery mode=packed heights="40em" widths="100em">
[[Image:Weezerfontabc.png|thumb|Left|600px|Weezer font]]
Image:WeezerLogoAlt.jpg|''[[Pinkerton]]''-era logo variation
<gallery>
Image:Van Weezer logo.jpg|''[[Van Weezer]]'' logo variation
Image:Weezer font iteration 1.png|The classic Weezer font, used on the original issues of Blue and Pinkerton, and on Maladroit and White
Image:Weezer green variation.png|''[[Weezer (The Green Album)]]''-era logo variation
Image:WeezerLogoAlt.jpg|Pinkerton era variation
</gallery></div>
Image:Weezer green variation.png|Green era variation (Sans Serif Book FLF)
===Instances of different or incorrect logo usage===
Image:Weezer red variation.png|Make Believe-Red era variation, a modernized version of the 'classic font'
====Non-standard logos====
Image:Weezer_logo_raditude_and_hurley_era.jpg|Raditude/Hurley era variation (Red variation with a 3D stroke)
Not every Weezer release sticks to using the regular logo. The [[1996]] album ''[[Pinkerton]]'' does use it, however the retail CD release of its single "[[The Good Life]]" has a unique, hand-drawn logo. This logo appears in other pieces of promotion from this era, and is generally recognized as an alternate logo specifically representing the album.
Image:Weezer_ewbaite_variation.png|EWBAITE-present variation (MB/Red variation without glow)
</gallery>


The [[2021]] album ''[[Van Weezer]]'' utilizes an entirely unique [[Weezer]] logo, rendered in the free font ''Heavy Metal Rocking''. This logo, along with the album, is a pastiche of the band {{Wiki2|Van_Halen|Van Halen}}.


====Incorrect logos====
The most notable instance of an incorrect rendering of the [[Weezer]] logo is found on the cover art for ''[[Weezer (The Green Album)]]''. Due to an error at [[Geffen]], the font used on the album's cover art is unmodified ''Sans Serif Book FLF''—not the real logo. This incorrect logo is replicated on singles and other marketing from around the album's release. On the 2013 MFSL pressing of the album, the correct font is used. Said [[Karl Koch]] on the logo mishap: "I was not directly consulted with the art beyond the early stages for that one, and sure enough they popped that in and it got approved before i even knew it was a thing. from there it spread like wildfire".<ref>[[Karl Koch]]. (May 6, 2022). Weezerpedia Discord server. Archived from the original on Weezerpedia at [[Weezerpedia Discord Q&A with Karl Koch - May 2022]].</ref>
It is very common for international releases or promotional releases of [[Weezer]] material to use fonts different from that used on the official logo. Often, these fonts are still part of the Futura font family.


==See also==
==See also==
*[[Flying =W=]]
*[[Flying =W=]]
*[[Century Gothic]]
*''[[Weezer (The Blue Album)]]''
 
==References==
<references />
[[Category:Weezer]]
[[Category:Logos]]
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