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	Prior to the film's debut, some unusual and cryptic PR moves popped up, including a satirical, one-off [[:File:Rivers SPELL billboard.jpg\|billboard featuring Cuomo's face]] made as an "ad" for his character's medical practice: ("Rivers Haskell Family Therapy"). The billboard appeared in the Los Angeles neighborhood of Silver Lake. Also found around town were tear-off flyers with similar information, along with an accompanying [https://rivershaskellfamilytherapy.com/\| website]. All of these were made to look like "organic" ads, with no immediate mention of the movie or studio.		Prior to the film's debut, some unusual and cryptic PR moves popped up, including a satirical, one-off [[:File:Rivers SPELL billboard.jpg\|billboard featuring Cuomo's face]] made as an "ad" for his character's medical practice: ("Rivers Haskell Family Therapy"). The billboard appeared in the Los Angeles neighborhood of Silver Lake. Also found around town were tear-off flyers with similar information, along with an accompanying [https://rivershaskellfamilytherapy.com/\| website]. All of these were made to look like "organic" ads, with no immediate mention of the movie or studio.