Weezer YouTube Invasion: Difference between revisions
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'''The Weezer YouTube Invasion''' was a series of videos made in [[2010]] to promote | '''The Weezer YouTube Invasion''' was a series of videos made in [[2010]] as a collaboration between [[Weezer]] and several popular YouTubers in order to promote the album ''[[Hurley]]''. | ||
==Overview== | ==Overview== | ||
{{Rivers Cuomo quote|“We always like to think of new ways to get the word out to people when we have a new record,” lead singer Rivers Cuomo told us. “There’s something about the YouTube people – they have a similar energy to what we’re doing… [I feel like] there’s a lot of creativity there. And they’re doing it for the right reasons… They’ve pulled their audiences the hard way,”.|''Mashable'', September 2010<ref>https://mashable.com/archive/weezer-youtube</ref>}} | {{Rivers Cuomo quote|“We always like to think of new ways to get the word out to people when we have a new record,” lead singer Rivers Cuomo told us. “There’s something about the YouTube people – they have a similar energy to what we’re doing… [I feel like] there’s a lot of creativity there. And they’re doing it for the right reasons… They’ve pulled their audiences the hard way,”.|''Mashable'', September 2010<ref>https://mashable.com/archive/weezer-youtube</ref>}} | ||
Ben Patterson, founder of digital marketing company DashGo Inc. (of which | Ben Patterson, founder of digital marketing company DashGo Inc. (of which Weezer is a client of), came up with the idea for the YouTube Invasion after attending VidCon 2010 and seeing the popularity YouTubers at the event had.<ref name="rechist2">https://blog.youtube/creator-and-artist-stories/behind-scenes-of-weezers-new-album/</ref> The idea was envisioned as the opposite of the [[Pork and Beans]] music video: instead of bringing YouTubers to a Weezer video, Weezer would be brought to the YouTuber's videos. The YouTubers were then chosen through suggestions from fans,<ref>https://twitter.com/dashgo/status/20338896417</ref> co-workers and friends.<ref name="rechist2" /> In an interview [[Rivers Cuomo]] said "We always enjoy when we get asked to do things outside our comfort zone, we can't fall back on our musical abilities."<ref name="rechist3" /> | ||
Six days before shooting was set to start,<ref name="rechist2" /> the YouTubers were contacted to let them know that Weezer was interested in participating in a video that was to be completely written and edited by the YouTuber with no input from the band; the only requirement was for all the videos to somehow promote or link to the ''Hurley'' album. The band had so little involvement in the creation of the videos that they didn't even see them until the day they were uploaded. | Six days before shooting was set to start,<ref name="rechist2" /> the YouTubers were contacted to let them know that Weezer was interested in participating in a video that was to be completely written and edited by the YouTuber with no input from the band; the only requirement was for all the videos to somehow promote or link to the ''Hurley'' album. The band had so little involvement in the creation of the videos that they didn't even see them until the day they were uploaded. | ||