Weezer YouTube Invasion: Difference between revisions
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''' | The '''Weezer YouTube Invasion''' was a series of videos made in [[2010]] as a collaboration between [[Weezer]] and several popular YouTubers in order to promote the album ''[[Hurley]]''. | ||
==Overview== | ==Overview== | ||
{{Rivers Cuomo quote|“We always like to think of new ways to get the word out to people when we have a new record,” lead singer Rivers Cuomo told us. “There’s something about the YouTube people – they have a similar energy to what we’re doing… [I feel like] there’s a lot of creativity there. And they’re doing it for the right reasons… They’ve pulled their audiences the hard way,”.|''Mashable'', September 2010<ref>https://mashable.com/archive/weezer-youtube</ref>}} | {{Rivers Cuomo quote|“We always like to think of new ways to get the word out to people when we have a new record,” lead singer Rivers Cuomo told us. “There’s something about the YouTube people – they have a similar energy to what we’re doing… [I feel like] there’s a lot of creativity there. And they’re doing it for the right reasons… They’ve pulled their audiences the hard way,”.|''Mashable'', September 2010<ref>https://mashable.com/archive/weezer-youtube</ref>}} | ||
Ben Patterson, founder of digital marketing company DashGo Inc. (of which Weezer is a client of), came up with the idea for the YouTube Invasion after attending VidCon 2010 and seeing the popularity YouTubers at the event had.<ref name="rechist2">https://blog.youtube/creator-and-artist-stories/behind-scenes-of-weezers-new-album/</ref> The idea was envisioned as the opposite of the [[Pork and Beans]] music video: instead of bringing YouTubers to a Weezer video, Weezer would be brought to the YouTuber's videos. The YouTubers were then chosen through suggestions from fans,<ref>https://twitter.com/dashgo/status/20338896417</ref> co-workers and friends.<ref name="rechist2" /> In an interview [[Rivers Cuomo]] said "We always enjoy when we get asked to do things outside our comfort zone, we can't fall back on our musical abilities. | Ben Patterson, founder of digital marketing company DashGo Inc. (of which Weezer is a client of), came up with the idea for the YouTube Invasion after attending VidCon 2010 and seeing the popularity YouTubers at the event had.<ref name="rechist2">https://blog.youtube/creator-and-artist-stories/behind-scenes-of-weezers-new-album/</ref> The idea was envisioned as the opposite of the [[Pork and Beans]] music video: instead of bringing YouTubers to a Weezer video, Weezer would be brought to the YouTuber's videos. The YouTubers were then chosen through suggestions from fans,<ref>https://twitter.com/dashgo/status/20338896417</ref> co-workers and friends.<ref name="rechist2" /> In an interview [[Rivers Cuomo]] said "We always enjoy when we get asked to do things outside our comfort zone, we can't fall back on our musical abilities".<ref name="rechist3" /> | ||
Six days before shooting was set to start,<ref name="rechist2" /> the YouTubers were contacted to let them know that Weezer was interested in participating in a video that was to be completely written and edited by the YouTuber with no input from the band; the only requirement was for all the videos to somehow promote or link to the ''Hurley'' album. The band had so little involvement in the creation of the videos that they didn't even see them until the day they were uploaded. | Six days before shooting was set to start,<ref name="rechist2" /> the YouTubers were contacted to let them know that Weezer was interested in participating in a video that was to be completely written and edited by the YouTuber with no input from the band; the only requirement was for all the videos to somehow promote or link to the ''Hurley'' album. The band had so little involvement in the creation of the videos that they didn't even see them until the day they were uploaded. | ||
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Filming took place over a two day period in late August 2010. The videos were shot in a studio in Los Angeles, California and each YouTuber had only 30 minutes to film with the band.<ref name="rechist3">https://www.wsj.com/articles/BL-SEB-47080</ref> The videos were mostly released on [[September 13]], [[2010]] which was the eve of the ''Hurley'' release date. | Filming took place over a two day period in late August 2010. The videos were shot in a studio in Los Angeles, California and each YouTuber had only 30 minutes to film with the band.<ref name="rechist3">https://www.wsj.com/articles/BL-SEB-47080</ref> The videos were mostly released on [[September 13]], [[2010]] which was the eve of the ''Hurley'' release date. | ||
==List of YouTubers involved== | ==List of YouTubers involved== | ||
*[https://www.youtube.com/watch?v=khNimZ6uPOI Ray Willam Johnson] | |||
[https://www.youtube.com/watch?v=1ldTCLB8_BM Fred] | *[https://www.youtube.com/watch?v=1ldTCLB8_BM Fred] | ||
[https://www.youtube.com/watch?v=KucV8renOfI schmoyoho] | *[https://www.youtube.com/watch?v=KucV8renOfI schmoyoho] | ||
[https://www.youtube.com/watch?v=SGQg6Yrin8o The Key of Awesome] (who had previously worked with Weezer previously) | *[https://www.youtube.com/watch?v=SGQg6Yrin8o The Key of Awesome] (who had previously worked with Weezer previously) | ||
[https://www.youtube.com/watch?v=ilC752bLwv0 Dave Days] | *[https://www.youtube.com/watch?v=ilC752bLwv0 Dave Days] | ||
[https://www.youtube.com/watch?v=rcideWzxF6A Onision] | *[https://www.youtube.com/watch?v=rcideWzxF6A Onision] | ||
[https://www.youtube.com/watch?v=6p_c6V8BhkE Mystery Guitar Man] | *[https://www.youtube.com/watch?v=6p_c6V8BhkE Mystery Guitar Man] | ||
[https://www.youtube.com/watch?v=R_czEOdB1V4 StSanders] | *[https://www.youtube.com/watch?v=R_czEOdB1V4 StSanders] | ||
[https://www.youtube.com/watch?v=X_L4tDG5pLI Hotforwords] | *[https://www.youtube.com/watch?v=X_L4tDG5pLI Hotforwords] | ||
[https://www.youtube.com/watch?v=6Cad53S2LkQ& Annoying Orange] | *[https://www.youtube.com/watch?v=6Cad53S2LkQ& Annoying Orange] | ||
[https://www.youtube.com/watch?v=wjk-FcHiaQU Tay Zonday] (who was also in the Pork and Beans video) | *[https://www.youtube.com/watch?v=wjk-FcHiaQU Tay Zonday] (who was also in the Pork and Beans video) | ||
[https://www.youtube.com/watch?v=hcC-yJKxuuY MagicHugs] | *[https://www.youtube.com/watch?v=hcC-yJKxuuY MagicHugs] | ||
[https://www.youtube.com/watch?v=YqZ3ek6d15E USofAnderson] | *[https://www.youtube.com/watch?v=YqZ3ek6d15E USofAnderson] | ||
Cuomo claimed in an interview that the MagicHugs | While channels Keep The Heat and Cyr are listed in certain places as being apart of the invasion,<ref>http://www.scoopmarketing.com/2010/09/youtube-gets-hurleyd-on-914-by-weezer/</ref> [https://www.youtube.com/watch?v=05guvN-GT9g Keep The Heat's video] doesn't contain an appearance by the band, instead featuring a [[Wuggie]] cameo. It's unknown whether Cyr ever uploaded a video for the invasion. | ||
Cuomo claimed in an interview that the video by MagicHugs was his favorite due to how different it was compared to other interviews.<ref name="rechist3" /> Scott Blair from MagicHugs was later involved with the first [[Weezer Cruise]]. | |||
[https://www.youtube.com/watch?v=4bzDTEqeN3Q An interview] between Tay Zonday and [[Brian Bell]] was posted by the official Weezer YouTube channel as well as a [https://www.youtube.com/watch?v=5atu-lc21MA behind the scenes video]. MagicHugs also included outtakes from their interview in their annual [https://www.youtube.com/watch?v=BEVOG1cCpT4 Fun Reel]. | [https://www.youtube.com/watch?v=4bzDTEqeN3Q An interview] between Tay Zonday and [[Brian Bell]] was posted by the official Weezer YouTube channel as well as a [https://www.youtube.com/watch?v=5atu-lc21MA behind the scenes video]. MagicHugs also included outtakes from their interview in their annual [https://www.youtube.com/watch?v=BEVOG1cCpT4 Fun Reel]. | ||
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Invasion_12.jpg | Invasion_12.jpg | ||
</gallery> | </gallery> | ||
==See | ==See also== | ||
* ''[[Hurley]]'' | * ''[[Hurley]]'' | ||
* [[Pork and Beans]] | * "[[Pork and Beans]]" | ||
{{Reference list}} | |||
[[Category:Weezer]] | |||