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==Overview==
==Overview==
''Hurley'' was Weezer's first release since splitting from their previous label, [[Geffen]]. The album was announced by Weezer on their Facebook page on [[August 4]], 2010. In an article announcing the album details, [[Rolling Stone]] magazine said the album "may be named after the ''LOST'' character". In an interview during the US Open of Surfing, guitarist [[Brian Bell]] confirmed that Jorge Garcia, who portrayed the character Hugo "Hurley" Reyes on the television show ''LOST'', would be on the album's cover. The first single, "[[Memories]]", also had its radio premiere at this event.
''Hurley'' was Weezer's first release since splitting from their previous label, [[Geffen]]. The album was announced by Weezer on their Facebook page on [[August 4]], 2010. In an article announcing the album details, ''[[Rolling Stone]]'' magazine said the album "may be named after the ''LOST'' character". In an interview during the US Open of Surfing, guitarist [[Brian Bell]] confirmed that Jorge Garcia, who portrayed the character Hugo "Hurley" Reyes on the television show ''LOST'', would be on the album's cover. The first single, "[[Memories]]", also had its radio premiere at this event.


On [[September 3]], 2010 [[Karl Koch]] posted [[Karl's_Corner_-_09/03/2010|on Weezer's official website]] about an opportunity for fans to buy the album early: "''Hurley'' will be released on 9/14, but you can hear it and get a hold of it 4 days early on Friday Sept 10 at all PacSun locations in the USA and Puerto Rico." All PacSun locations also had listening parties on that day as well.
On [[September 3]], 2010 [[Karl Koch]] posted [[Karl's_Corner_-_09/03/2010|on Weezer's official website]] about an opportunity for fans to buy the album early: "''Hurley'' will be released on 9/14, but you can hear it and get a hold of it 4 days early on Friday Sept 10 at all PacSun locations in the USA and Puerto Rico." All PacSun locations also had listening parties on that day as well.


After copies of ''Hurley'' leaked to the internet and surfaced on peer-to-peer sites, Weezer began streaming it in its entirety on the band's Myspace page.
After copies of ''Hurley'' leaked to the internet and surfaced on peer-to-peer sites, Weezer began streaming it in its entirety on the band's Myspace page.
On [[September 13]], the day before the album's release, the band launched a promotional campaign deemed the [[Weezer YouTube Invasion]]. They appeared in more than a dozen YouTube videos, each one created and published by popular YouTubers at the time.


Hurley marks Weezer's first album not to thank [[Mykel and Carli Allan|Mykel and Carli]] and the first since [[The Green Album]] not to thank [[Kyoko Ito]].
Hurley marks Weezer's first album not to thank [[Mykel and Carli Allan|Mykel and Carli]] and the first since [[The Green Album]] not to thank [[Kyoko Ito]].