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==Music video== | ==Music video== | ||
"Friends of P"'s music video was responsible for the bulk of the song's exposure. According to Matt Sharp, the video was filmed by Sharp's childhood friend Charles Hamilton[https://web.archive.org/web/20070105134919/http://therentals.com/return/] on [[Rod Cervera]]'s black-and-white 16mm camera on a budget of less than $500[https://twitter.com/_mattsharp/status/1171489880930578432][https://www.pastemagazine.com/noisetrade/music/the-rentals/sep-24-2007-daytrotter-studio-rock-island-il]. The video portrays the band as vaguely Eastern-European setting, with the song's lyrics subtitled in Russian. Initially deemed "unsalvageable" due to falling out-of-sync with the music, the footage was later edited together by film student Jason Ruscio. [[Petra Haden]] reportedly suffered headaches during filming due to the thick prescription glasses worn during filming. A still from the video shoot was used for the ''Return of the Rentals'' album cover. | "Friends of P"'s music video was responsible for the bulk of the song's exposure. According to Matt Sharp, the video was filmed by Sharp's childhood friend Charles Hamilton[https://web.archive.org/web/20070105134919/http://therentals.com/return/] on [[Rod Cervera]]'s black-and-white 16mm camera on a budget of less than $500[https://twitter.com/_mattsharp/status/1171489880930578432][https://www.pastemagazine.com/noisetrade/music/the-rentals/sep-24-2007-daytrotter-studio-rock-island-il]. The video portrays the band as vaguely Eastern-European setting, with the song's lyrics subtitled in Russian. Initially deemed "unsalvageable" due to falling out-of-sync with the music, the footage was later edited together by film student Jason Ruscio. [[Petra Haden]] reportedly suffered headaches during filming due to the thick prescription glasses worn during filming. A still from the video shoot was used for the ''Return of the Rentals'' album cover. A blog post on the official Rentals website explained the music video's aesthetic direction in December of 2005: | ||
<blockquote>''The look and concept of this stark minimalist video simply started as a loopy late night inside joke between Tom and Matt. At a late night recording session, the two friends came up with a silly back story about an all but forgotten new wave band called "The Rentals", a group from the late nineteen seventies that had long been lost behind the walls of the iron curtain. The storyline was thoroughly detailed with a plot line that included members of the group working with the underground movement during the cold war. The plot went on to include guitarist Rod Cervera being caught with a batch of micro film which promptly landed him in a local garrison for his anti-communist behavior. And this, of course, left The Rentals to be put on an indefinite hiatus.'' | |||
''Enter out of work actor named Ronald Reagan, Margaret Thatcher and the end of communism on the eastern block.'' | |||
''Sometime later just after fall of the iron curtain, somewhere in the early nineties during a late night after party on her "Blonde Ambition Tour", Madonna re-discovered The Rentals in a run down Czechoslovakian disco and promptly signed them to her brand new label "Maverick Records".''</blockquote> | |||
<youtube>wi-H6ohY37k</youtube> | <youtube>wi-H6ohY37k</youtube> |