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Weezer Snuggie: Difference between revisions

Weezer Snuggie (view source)

Revision as of 23:05, 15 September 2020

240 bytes removed ,  15 September 2020
Trimmed some of the superfluous, non-encyclopedic text. Switched references from "Wuggie" to "Weezer Snuggie"
m (HMC moved page Wuggie to Weezer Snuggie: The commercial only ever calls it the "Weezer Snuggie")
(Trimmed some of the superfluous, non-encyclopedic text. Switched references from "Wuggie" to "Weezer Snuggie")
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[[Image:Rivers Cuomo wearing a Snuggie.jpg|thumb|200px|Rivers Cuomo wearing a leopard-printed Snuggie at the [[2009-05-16 - Irvine, CA|KROQ Weenie Roast]] in Irvine, California, on [[May 16]], [[2009]].]]
[[Image:Wuggie.jpg|thumb|200px|Rivers Cuomo wearing a Weezer Snuggie]]The '''Weezer Snuggie''' (or '''Wuggie''') was a [[Weezer]]-branded Snuggie®, a type of sleeved-blanket sold by [https://allstarmg.com/ Allstar] that gained popularity in the late 2000s. It was released in [[2009]] to promote the band's album, ''[[Raditude]]'', and was released in three colors: "Royal Blue", "Sage Green", and burgundy.
A '''Wuggie''' (or '''Weezer Snuggie''') is a Weezer-branded Snuggie, a type of sleeved-blanket that gained notoriety in the late 2000s. It is identical to a Snuggie, however it says "Weezer" on it in the traditional Weezer font. Wuggies exist in three colors, blue, teal, and burgundy.
==Overview==
[[Image:Rivers Cuomo wearing a Snuggie.jpg|thumb|left|200px|Rivers Cuomo wearing a leopard-printed Snuggie® at the [[2009-05-16 - Irvine, CA|KROQ Weenie Roast]] in Irvine, California, on [[May 16]], [[2009]].]]The Weezer Snuggie's existence was first mentioned on [[May 16]], [[2009]] at [[Weezer concert: 05/16/2009 - Irvine, CA|a concert in Irvine, California]]. Said [[Rivers Cuomo]][https://exclaim.ca/music/article/weezer_introduce_their_own_snuggie_wuggie], "A Wuggie is basically exactly like a Snuggie, except it says Weezer on it. The people at Snuggie are doing it with us and promoting it with us. It’s a totally legit Snuggie." He is also quoted as saying, "it's hard to understand the appeal of this product." In explaining the promotion to NPR in November of [[2009]], [[Rivers Cuomo]] said, "Well, like Weezer, Snuggies are just this weird, cool product that everyone seems to like. They're really popular, and you can't really figure out why. So we figured it's a good match."


[[Rivers Cuomo]] explains, "A Wuggie is basically exactly like a Snuggie, except it says Weezer on it. The people at Snuggie are doing it with us and promoting it with us. It’s a totally legit Snuggie." He is also quoted as saying, "it's hard to understand the appeal of this product."
To promote the product, the members of Weezer starred in a variation of the [https://www.youtube.com/watch?v=EEJgy4_3ZYA original Snuggie® commercial]. The Weezer Snuggie was sold with a CD copy of ''[[Raditude]]'' as a bonus. It was available through phone-order and on [[weezer.com]].
==Press release==
<blockquote>Alternative rock band Weezer and Allstar Products Group, marketer and distributor of the Snuggie, America’s favorite “blanket with sleeves,” have joined forces to create the official Weezer Snuggie. It will be launched today and will bear the band’s trademark “Weezer” logo. This latest addition to the Snuggie collection will allow fans of the band to stay warm while keeping their hands free to rock out. And rock out they will; fans who purchase a Weezer Snuggie blanket will also receive a copy of the band’s brand-new album, Raditude, as a bonus gift.</blockquote>


The Wuggie is an example of Weezer embracing internet culture and trends, as the pervasive Snuggie advertisements on television had attained a sort of meme-like status online.
To promote ''Raditude'' and the Weezer Snuggie, Weezer performed on the ''Late Show with David Letterman'' while wearing Weezer Snuggies.
==Commercials==
<youtube>q-1rnv3lkhM</youtube> <youtube>tAoWEPwLsms</youtube>
==See also==
*[[2009-05-16 - Irvine, CA|KROQ Weenie Roast]]
*''[[Raditude]]''


The Wuggie was created as a promotional item, bundled together with [[Raditude]]. It was available through phone-order and on Weezer.com.
==External links==
 
* [https://web.archive.org/web/20091124235249/http://www.rollingstone.com/rockdaily/index.php/2009/05/22/random-notes-weezers-blanket-statement-eminem-green-day-and-the-week-in-rock/ Rolling Stone]
Interestingly, two of the Wuggie colors could potentially correspond to a Weezer album that existed at the time of Wuggie's inception. The blue Wuggie evokes  [[Weezer (The Blue Album)]] and the burgundy Wuggie evokes [[Weezer (The Red Album)]], leaving the teal Wuggie out. However, Weezer would release [[Weezer (The Teal Album)]] nearly a decade after the Wuggie.
 
== Publicity ==
[[File:Wuggie.jpg|200px|thumb|right|Rivers Cuomo wearing the wuggie in the infamous advertisement.]]
The most enduring piece of publicity for the Wuggie is a television advertisement, very similar in format to traditional Snuggie advertisements, but featuring members of Weezer wearing the article of clothing.
 
The press statement on the Wuggie read as follows: "Alternative rock band Weezer and Allstar Products Group, marketer and distributor of the Snuggie, America’s favorite “blanket with sleeves,” have joined forces to create the official Weezer Snuggie. It will be launched today and will bear the band’s trademark “Weezer” logo. This latest addition to the Snuggie collection will allow fans of the band to stay warm while keeping their hands free to rock out. And rock out they will; fans who purchase a Weezer Snuggie blanket will also receive a copy of the band’s brand-new album, Raditude, as a bonus gift."
 
To promote Raditude and the Wuggie, Weezer performed on the Late Show with David Letterman while wearing Wuggies.
 
Various journalists commented snidely on the ironic nature of the Wuggie.
 
== Legacy ==
 
The Wuggie is an object of fascination for many hardcore Weezer fans, due to a combination of factors, including the ironic quality of the item and its rarity.
 
As of 2020, the Wuggie goes for as much as $500 on eBay, and people offering to sell their Wuggies are rare.
 
== Also see ==
* [[2009-05-16 - Irvine, CA|KROQ Weenie Roast]]
* [[Raditude]]
 
== Resources ==
* [http://www.rollingstone.com/rockdaily/index.php/2009/05/22/random-notes-weezers-blanket-statement-eminem-green-day-and-the-week-in-rock/ Rolling Stone]
* [http://pitchfork.com/news/35421-meet-the-wuggie-the-weezer-snuggie/ Pitchfork]
* [http://pitchfork.com/news/35421-meet-the-wuggie-the-weezer-snuggie/ Pitchfork]
* [http://www.chartattack.com/news/70248/weezer-prep-wuggie-album CHARTattack]
* [https://web.archive.org/web/20090801011946/www.chartattack.com/news/70248/weezer-prep-wuggie-album]
* [http://music.ign.com/articles/990/990443p1.html IGN]
* [https://web.archive.org/web/20101216171453/http://music.ign.com/articles/990/990443p1.html ''IGN'' article]
* [https://www.npr.org/templates/story/story.php?storyId=120182963 NPR]
* [https://www.npr.org/templates/story/story.php?storyId=120182963 NPR]
* [https://www.ebay.com/sch/i.html?_from=R40&_trksid=p2380057.m570.l1313&_nkw=Weezer+Snuggie&_sacat=0 eBay]
* [https://www.ebay.com/sch/i.html?_from=R40&_trksid=p2380057.m570.l1313&_nkw=Weezer+Snuggie&_sacat=0 eBay]
[[Category:Wuggie or Snuggie]]
[[Category:Merchandise]]
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