Make Believe order sheet

From Weezerpedia

Make Believe order sheet
Author: Geffen Records
Date: c. March 2005


weezer
make believe

MODERN ROCK ICONS RETURN
As one of the most popular groups to emerge in the post-grunge alternative rock aftermath, Weezer receive constant praise from critics and fans for their hook-heavy guitar pop. Weezer has a large die-hard fan base.
With each new release since their 1994 debut, Weezer has sharpened their wicked edge and raised the bar in alternative pop. Their sound has always combined ear-bleed power with uncanny nuance; their songs provided easy-access hooks and melodies for Cuomo's unique lyrics - candid and elusive, painful yet painted in hues of dark humor.

LIMITED EDITION DIGIPACK ENHANCED CD

CD UNLOCKS BONUS WEB CONTENT

"BEVERLY HILLS" SINGLE & VIDEO RELEASED 5 WEEKS IN ADVANCE OF ALBUM

NORTH AMERICAN TOUR APRIL 26 - MAY 14

RADIO:
First single "Beverly Hills"
impacted Modern Rock radio 3/29.
(5 full weeks before the album street date)

VIDEO:
Shot at the Playboy mansion, this is sure to be an MTV favorite.
Video features guest appearance by Hugh Heffner.
Band perform at the mansion with their fans and the playmates.
Debuting on MTV, M2 & Fuse week of 3/28

PUBLICITY/TV:
Targeting week of release. Confirmed features include:
Early April: Rolling Stone Random Notes
Rolling Stone in the studio story mid April
Alternative Press cover first week in April
Spin cover (May 24)
Review in GQ and Elle Girl.

TOUR:
U.S. dates include:
Seattle, San Francisco, Coachella Festival, Southern CA,
MPLS, Chicago, Detroit, Philly, New York, DC, Atlanta)[sic].
Follow-up U.S. tour starts early summer.

ADVERTISING:
Aggressive national TV advertising campaign on MTV, Adult Swim, VH-1.
Local print ads leading into week of release in top 15 DMA markets / tour markets.
Sniping in top 15 markets. Blender and Spin full pages street 2 weeks before album released.

NEW MEDIA:
Web site: www.weezer.com
New music and info up 3/14. New media campaign will alert large
enthusiastic fan base about upcoming album. Fans will be able to hear new songs
and get the latest info. Aggressive marketing to music and lifestyle sites.

MERCHANDISE/TOOLS:
"Coming Soon" static cling,

poster, stickers, custom boards.

ALSO AVAILABLE:
Weezer (1994) DGCD 24629
Pinkerton DGCD25007
Weezer 0694930452
Maladroit 0694932412
Video Capture Device 1991-2002 (DVD) B000227209
Weezer (2 CD Deluxe Edition) B000213902

WEEZER -Make Believe
Street Date: 5/10
Order Due Date: 4/22
Genre: Rock
Box Lot: 30
Packaging: Digipack

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