LIMITED EDITION DIGIPACK ENHANCED CD
CD UNLOCKS BONUS WEB CONTENT
"BEVERLY HILLS" SINGLE & VIDEO RELEASED 5 WEEKS IN ADVANCE OF ALBUM
NORTH AMERICAN TOUR APRIL 26 - MAY 14
RADIO:
First single "Beverly Hills"
impacted Modern Rock radio 3/29.
(5 full weeks before the album street date)
VIDEO:
Shot at the Playboy mansion, this is sure to be an MTV favorite.
Video features guest appearance by Hugh Heffner.
Band perform at the mansion with their fans and the playmates.
Debuting on MTV, M2 & Fuse week of 3/28
PUBLICITY/TV:
Targeting week of release. Confirmed features include:
• Early April: Rolling Stone Random Notes
• Rolling Stone in the studio story mid April
• Alternative Press cover first week in April
• Spin cover (May 24)
• Review in GQ and Elle Girl.
TOUR:
U.S. dates include:
Seattle, San Francisco, Coachella Festival, Southern CA,
MPLS, Chicago, Detroit, Philly, New York, DC, Atlanta)[sic].
Follow-up U.S. tour starts early summer.
ADVERTISING:
Aggressive national TV advertising campaign on MTV, Adult Swim, VH-1.
Local print ads leading into week of release in top 15 DMA markets / tour markets.
Sniping in top 15 markets. Blender and Spin full pages street 2 weeks before album released.
NEW MEDIA:
Web site: www.weezer.com
New music and info up 3/14. New media campaign will alert large
enthusiastic fan base about upcoming album. Fans will be able to hear new songs
and get the latest info. Aggressive marketing to music and lifestyle sites.
MERCHANDISE/TOOLS:
"Coming Soon" static cling,
poster, stickers, custom boards.