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Weezer (The Green Album) promo sheet
Author: Geffen Records
Date: c. March 2001
WEEZER
After a five year hiatus, WEEZER is finally back with their long-awaited third release. There's not much to say about this band that you don't already know - their fanbase is enormous with the most loyal and die-hard fans a band could ask for. Their debut self-titled album (DOUBLE PLATINUM) introduced us to the boys with hits like "Undone-The Sweater Song," "Buddy Holly" and "Say It Ain't So" which won them 4 MTV Video Music Awards and still continue to get top requests at radio today. Their follow-up album, Pinkerton (GOLD), delivered such songs as "El Scorcho," "The Good Life" and "Pink Triangle." Now, after a wildly successful sold-out Yahoo! tour, WEEZER brings you their third album to enjoy, in stores May 15th.
RADIO
"Hash Pipe" going for adds 4/17.
VIDEO
Shooting video early April
PUBLICITY
Upcoming covers on CMJ (April), Alternative Press (June) & Request (April).
Upcoming features in Spin (June), Rolling Stone (TBD), Newsweek (May), LA Times (May), NY Times (TBD) & Blender (June). Reviews on the Yahoo! tour ran in most tour markets, including LA, Philly and Chicago.
ADVERTISING
Print ads in: Alternative Press (June; with a snipe campaign), Spin (June), Thrasher (June), Revolver (July), Stuff (June), Big Brother (June) & Mean (May). Cable ads first three weeks in May running in: LA, NY, Chicago, Philly, SF, Boston, Minneapolis, Seattle, Detroit & DC
TOUR
Just wrapped up 20 city Yahoo! tour, selling out almost EVERY date! Hitting the road in Japan end of April, then back to the US for a national tour in May
MERCH
Stickers, posters, flats, foam boards, bin cards
LIFESTYLE MARKETING
Tons of Yahoo! promotions around the tour including a live webcast, postcard campaign, mass email/digital postcard campaign, print in four markets, Yahoo! chats and meet & greets, radio ticket giveaways & banner ads. Street team distributed thousands of stickers and posters. Listening parties being set up at colleges & high schools week of release.
STREET: 5/15
ORDERS DUE: 4/27
ALSO AVAILABLE: Self-titled (DOUBLE PLATINUM)
DGCD/C-24629
Pinkerton (GOLD)
DGCD/C-25007
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