Weezerpedia:Featured article March 2023
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Featured article: Weezer YouTube Invasion
The Weezer YouTube Invasion was a series of videos made in 2010 as a collaboration between Weezer and several popular YouTubers in order to promote the album Hurley. Weezer appeared in videos with 13 then-popular YouTubers, including Tay Zonday, Annoying Orange, and others.
The promotional campaign, created by Weezer's marketing company at the time, was envisioned as the opposite of the "Pork and Beans" music video: instead of bringing YouTubers to a Weezer video, Weezer would be brought to the YouTubers' videos. The YouTubers were then chosen through suggestions from fans. Filming took place over a two day period in late August 2010. The videos were shot in a studio in Los Angeles, California and each YouTuber had only 30 minutes to film with the band.
Within 24 hours, four of the videos had made it into the Top 20 chart and all the videos combined had over 5 million views. As of February 2023, all the videos have over a combined 43 million views.full article | edit | previous featured articles